![]() Hashtags are a bit of a Goldilocks situation. This is a great starting point for putting your hashtag collections on Plann together!Īnother hashtag research strategy is to check out the Instagram accounts of other people in your industry, to see what hashtags they’re using and repurpose some of them for your own. You’ll then see another set of hashtags suggested at the top of the screen, as shown in the photo below. ![]() You can also take that search a step further, by selecting one of the hashtags in the list. This will bring up a dropdown menu of other similar hashtags related to that search term, as well as how many posts they’ve been used in. The way you do this is by heading to your Instagram feed, and typing ‘cats’ into your search bar. So, you’d want to find related hashtags associated with that one. A great place to start is the #cats - but as we’ll address in the next section, this might be a little too high-competition. So, say you sell products for cats, and your demographic is cat owners and cat lovers. So, how do you go about actually finding hashtags to use in your Instagram posts? The best place to start is to actually think about what type of content your target audience is likely to be searching for. How to find the best Instagram hashtags to use You would have targeted hashtag sets saved in Plann within those categories that you easily copy and paste into your captions with the click of a button. So, you might have a hashtag set for your thought leadership posts, another for inspiration, another for education and so forth! Or, say for example, you’re a beauty blogger and you have your own, personalized strategy prompts set up in Plann - such as beauty inspiration, natural skincare, acne positivity and so forth. We recommend using around 5-10 hashtags per set, in alignment with your strategy themes (which you can set in Plann’s ‘strategy’ section.) In Plann, you can create smaller collections of hashtags, that you can easily pick and choose from every time you post to hit your total of 30. It’s important to keep things fresh and regularly mix up your hashtags. That said, you don’t want to use the same 30 hashtags over and over again! Not only is the Instagram algorithm said to look unfavourably upon doing so, but it also means you’re likely always attracting the same people. Learn: The Basics of Hashtags Change it up with hashtag collections It can look neater in your first comment, but is easier to schedule ahead in your caption. There’s no hard and fast rule to whether you should post these in your captions or in the first comment. It might sound like a lot, but the more you use, the more eyeballs you get on your posts! Instagram allows for 30 hashtags to be used on each post and we highly recommend taking advantage of all 30 - as this allows you to cast a wider net. How many hashtags should you use on Instagram? Never fear, we’re here to help you navigate the maze of hashtags so you can select just the right ones to get your content seen by just the right people.īrowse hundreds of industry-based hashtag sets that have been curated to boost your reach. ![]() How many hashtags should be using? Should you be placing them in your captions, or in your comments? And how do you know which are the right ones to use, to get you discovered by your ideal audience. That said, figuring out how to find Instagram hashtags to use is one of the biggest pain points and where many users get tripped up. They boost your visibility to people who aren’t already following you and allow you to be part of wider conversations online. Hashtags are like the road signs that direct people to your Instagram profile! Think of them like your own little Google keywords for people to discover you. The good news is, if you’re already creating great shareable content, then congratulations - you’re already on track for success! But there’s one more piece to the Instagram puzzle: hashtags! The power of hashtags But, you still feel like your posts are attracting crickets, and that nobody is actually seeing your amazing content. So, you’re posting gorgeous photos on Instagram, writing witty captions and using Plann to make sure your feed is on point. Boost your hashtags with Plann’s Suggested Sets.Find Instagram hashtags for feature accounts.Avoid spammy Instagram hashtags for authentic followers.How to find the best Instagram hashtags to use.How many hashtags should you use on Instagram?.
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